Privacy Policy

Last updated: January 29, 2025

Lyly ("we", "our", or "us") operates the Lyly mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.

1. Information We Collect

1.1 Information You Provide

When you create an account and use Lyly, you may provide us with the following information:

• Account Information: Email address, password, display name.
• Profile Information: Birth year, gender identity, bio/about text, relationship intentions, attraction preferences, chat style preferences.
• Location Data: Country, city, and geographic coordinates (latitude/longitude) to show you nearby users.
• Photos and Media: Profile photos and gallery images you upload.
• Communications: Messages you send and receive through the App.
• Subscription Data: Purchase tokens, subscription status, and payment platform information (processed through Google Play or Apple App Store).

1.2 Information Collected Automatically

• Device Information: Device type, operating system, app version.
• Usage Data: Features used, interactions with other users (views, likes), session information.
• Log Data: Error logs, crash reports, and diagnostic information.
• Push Notification Tokens: Device tokens for delivering push notifications.

1.3 Information from Third Parties

• Google Sign-In: If you choose to sign in with Google, we receive your email address and basic profile information from Google.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account.
• Display your profile to other users based on preferences and location.
• Facilitate communication between matched users.
• Process and manage subscriptions and in-app purchases.
• Send push notifications about matches, messages, and app updates.
• Improve, personalize, and optimize the App experience.
• Detect, investigate, and prevent fraudulent or unauthorized activity.
• Monitor and analyze usage trends and app performance.
• Comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

3.1 With Other Users

Your profile information (display name, age, photos, bio, location city) is visible to other users of the App. Messages are shared with the recipients you choose to communicate with.

3.2 With Service Providers

We share information with third-party service providers who assist us in operating the App:

• DigitalOcean: Cloud hosting and file storage (photos stored in DigitalOcean Spaces). Servers located in Europe (Amsterdam/Frankfurt).
• Firebase (Google): Push notifications delivery and app analytics.
• Sentry: Error tracking and crash reporting to improve app stability.
• Amplitude: Usage analytics to understand how users interact with the App.
• OpenAI: AI-powered features within the App.
• Google Play / Apple App Store: Subscription and payment processing.

3.3 For Legal Reasons

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Lyly, our users, or others.

4. Data Storage and Security

Your data is stored on servers located in the European Union (DigitalOcean data centers in Amsterdam and Frankfurt). We implement industry-standard security measures including:

• Encrypted data transmission (HTTPS/TLS).
• Hashed passwords (never stored in plain text).
• Secure token-based authentication (JWT).
• Access controls and authentication for all data systems.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. You may request deletion of your account and associated data at any time by contacting us at [email protected].

Some information may be retained for longer periods as required by law or for legitimate business purposes (e.g., fraud prevention, legal compliance).

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate personal data.
• Deletion: Request deletion of your personal data.
• Portability: Request a copy of your data in a machine-readable format.
• Objection: Object to the processing of your personal data.
• Withdraw Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, contact us at [email protected].

7. Children's Privacy

Lyly is intended for users aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have collected personal data from a person under 18, we will take steps to delete that information as quickly as possible. If you believe a minor has provided us with personal information, please contact us at [email protected].

For more details, please see our Child Safety Policy.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

9. Cookies and Tracking Technologies

The Lyly mobile app does not use browser cookies. However, we use device identifiers, analytics SDKs (Firebase, Amplitude), and error tracking (Sentry) to collect usage data as described in this policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy within the App or by other means. Your continued use of the App after such modifications constitutes your acknowledgment and acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Lyly
Email: [email protected]